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Dermalogica

Sponsored · Exhibit 01 · Duo Review Count

4417 reviews. One powder exfoliant duo.

Daily Microfoliant is our best-selling powder exfoliant, and the Duo adds a free travel size. Reviewers rate it 4.8 out of 5 across 4417 reviews. Polish and brighten skin, then pack the small one for the road.

Full-size at home, travel size in the bag.

daily microfoliant duo (full-size + free travel size, HSA/FSA eligible)
Read the 4417 reviews first

4417

reviews on the Daily Microfoliant Duo

DERMALOGICA.COM

Duo with a free travel size

Shop the Duo
Format
Product hero
Persona
Shopper who reads reviews before adding to cart
Reason to buy
4417 reviews on the Duo
Funnel stage
Middle of funnel
Product
daily microfoliant duo (full-size + free travel size, HSA/FSA eligible)
Lands on
Landing page

Dermalogica

Sponsored · Exhibit 02 · Pro Picks Offer

Two full-sizes, one routine, $109.00.

The Pro Picks Set pairs Daily Microfoliant to smooth and brighten with Dynamic Skin Recovery SFP 50 for daily defense. Two full-sizes, HSA/FSA eligible, and free shipping on orders $20+, no code needed.

Exfoliation and daily defense, shipped free.

the pro picks set (2 full-sizes, HSA/FSA eligible)
Free shipping on orders $20+

Two full-sizes. $109.00.

The Pro Picks Set, $109.00

DERMALOGICA.COM

Pro Picks Set: free shipping

Shop the set
Format
Offer on product photo
Persona
Routine builder who wants two essentials in one order
Reason to buy
Free shipping on orders $20+
Funnel stage
Bottom of funnel
Product
the pro picks set (2 full-sizes, HSA/FSA eligible)
Lands on
Landing page

Dermalogica

Sponsored · Exhibit 03 · Ultimate Kit Contents

Open the box: 6 full-sizes + 3 pro tools.

The Ultimate Expertise Set puts the whole routine in one box. Professional-grade skin care, six full-sizes and three pro tools, for the person who wants the full lineup on the shelf instead of one product at a time.

Everything you need to start, all in one order.

the ultimate expertise set (6 full-sizes + 3 pro tools)
Everything in one box
  1. 16 full-sizes
  2. 23 pro tools
  3. 3Professional-grade skin care

DERMALOGICA.COM

The Ultimate Expertise Set

See what's inside
Format
Product photo, ingredient chips
Persona
Gift-giver or first-time buyer who wants the full lineup
Reason to buy
Professional-grade skin care
Funnel stage
Middle of funnel
Product
the ultimate expertise set (6 full-sizes + 3 pro tools)
Lands on
Landing page

Dermalogica

Sponsored · Exhibit 04 · Category Menu

Which step does your routine skip?

Our Expert Cleanse + Glow Set has three full-sizes, and our shelves run from cleansers and exfoliants to moisturizers and facial oils and serums. Pick the category you keep postponing and begin there.

Professional-grade skin care, one category at a time.

The step you skip

expert cleanse + glow set (3 full-sizes)

  • Cleansers
  • Exfoliants
  • Moisturizers
  • Facial oils and serums
expert cleanse + glow set (3 full-sizes)

DERMALOGICA.COM

Cleanse. Exfoliate. Moisturize.

Browse categories
Format
Menu-card split, product photo
Persona
Beginner who doesn't know which step to buy first
Reason to buy
Professional-grade skin care
Funnel stage
Top of funnel
Product
expert cleanse + glow set (3 full-sizes)
Lands on
Landing page

Dermalogica

Sponsored · Exhibit 05 · Body Reset Collage

Your routine stops at the neck. Ours doesn't.

The Body Reset Set comes with two full-sizes and is recommended to address sagging + crepiness, rough texture, uneven tone and dullness. Body skin deserves a routine, not an afterthought.

Two full-sizes. A whole body routine.

Sagging + crepiness

Sagging + crepiness

Rough texture

Rough texture

Uneven tone

Uneven tone

Face is done. What about the body?

2 full-sizes

DERMALOGICA.COM

The Body Reset Set

Shop the Body Reset
Format
Three-photo collage
Persona
Shopper whose skin care routine stops at the neck
Reason to buy
Professional-grade skin care
Funnel stage
Middle of funnel
Product
the body reset set (2 full-sizes)
Lands on
Landing page

Dermalogica

Sponsored · Exhibit 06 · Hollow Undereyes

Outsmart hollow undereyes.

Meet the NEW Smart Eye Density undereye serum. It joins our eye treatments, one of the categories we build professional-grade skin care around, for anyone who looks in the mirror and goes straight to the eyes.

Eyes first. Then everything else.

smart eye density undereye serum
NEW smart eye density

Outsmart hollow undereyes

DERMALOGICA.COM

NEW Smart Eye Density

Shop eye care
Format
Full-bleed photo
Persona
Shopper who goes straight to their undereyes in the mirror
Reason to buy
New: Smart Eye Density
Funnel stage
Top of funnel
Product
smart eye density undereye serum
Lands on
Landing page

Dermalogica

Sponsored · Native 01 · Dullness Checklist

My skin notes from this morning.

Daily Microfoliant is recommended to address dullness, uneven skin tone and uneven texture. It's our #1 selling powder exfoliant in the US, and the Duo comes with a free travel size.

Three boxes to tick, one powder.

Claim to confirm with brand: Claim to confirm with brand: NPD source

daily microfoliant duo (full-size + free travel size, HSA/FSA eligible)

Notes

My skin to-do list

  • Dullness
  • Uneven skin tone
  • Uneven texture
  • Daily Microfoliant

DERMALOGICA.COM

Dullness, tone, texture

Shop Daily Microfoliant
Format
Notes app over product photo
Persona
Person keeping a skin to-do list on their phone
Reason to buy
Best-selling powder exfoliant
Funnel stage
Top of funnel
Product
daily microfoliant duo (full-size + free travel size, HSA/FSA eligible)
Lands on
Landing page

Dermalogica

Sponsored · Native 02 · Pro Picks Chat

Group chat, late evening.

A friend asks what to buy. The Pro Picks Set answers it: two full-sizes with Daily Microfoliant and Dynamic Skin Recovery SFP 50, rated 4.8 across 6223 reviews and HSA/FSA eligible. Short list, strong reviews.

Send this to the friend who asks.

Bianca

Which set did you actually finish?

the pro picks set (2 full-sizes, HSA/FSA eligible)

The Pro Picks Set. 4.8 from 6223 reviews.

Ordering it tonight.

DERMALOGICA.COM

4.8 from 6223 reviews

See the Pro Picks Set
Format
Message thread with photo
Persona
Friend in a group chat asking what to buy
Reason to buy
4417 reviews on the Duo
Funnel stage
Middle of funnel
Product
the pro picks set (2 full-sizes, HSA/FSA eligible)
Lands on
Landing page

Dermalogica

Sponsored · Native 03 · Smooth or Sculpt

Poll time: smooth or sculpt?

Daily Microfoliant, our #1 selling powder exfoliant in the US, says smooth it out. Dynamic Skin Sculptor says tightens, tones, sculpts, and its body serum visibly firms and lifts skin. Vote with your routine.

Which one is already on your shelf?

Claim to confirm with brand: Claim to confirm with brand: NPD source

Daily Microfoliant: smooth it out
Dynamic Skin Sculptor: tightens, tones, sculpts

Smooth it out or sculpt it?

Daily Microfoliant: smooth it outDynamic Skin Sculptor: tightens, tones, sculpts

DERMALOGICA.COM

Pick your next step

Compare both
Format
Stories poll
Persona
Shopper deciding between exfoliating and firming
Reason to buy
Best-selling powder exfoliant
Funnel stage
Top of funnel
Product
daily microfoliant duo (full-size + free travel size, HSA/FSA eligible)
Lands on
Landing page

Dermalogica

Sponsored · Native 04 · Sunday Shelf Share

Saved to the camera roll: one serum, face and body.

Stabilizing Repair Face + Body Serum is recommended for reactive, irritated skin and dry, flaky skin. Results after 30 minutes in a consumer perception evaluation within a clinical study of 33 subjects.

One bottle for the face and the body.

Claim to confirm with brand: Claim to confirm with brand: clinical study wording

stabilizing repair face + body serum
RecentsSunday
Morning
Edit

Sunday shelf check

DERMALOGICA.COM

One serum, face + body

Shop the serum
Format
Camera-roll share
Persona
Person with reactive or dry skin sharing a shelf photo
Reason to buy
Clinical study results
Funnel stage
Middle of funnel
Product
stabilizing repair face + body serum
Lands on
Landing page

Dermalogica

Sponsored · Meme 01 · Exfoliant Roulette

Exfoliant roulette is not a routine.

Daily Microfoliant is our best-selling powder exfoliant, and the Duo adds a free travel size. Polish and brighten skin with the one that has a name, not the one you grabbed from the shelf at random.

Pick once. Keep it in the bathroom.

Claim to confirm with brand: Claim to confirm with brand: NPD source

Skip the exfoliant roulette

Drake Hotline Bling meme about Dermalogica

Random exfoliant roulette

Daily Microfoliant, the #1 selling powder exfoliant

Dermalogica

DERMALOGICA.COM

Daily Microfoliant

Shop Daily Microfoliant
Format
Meme template, product swapped in
Persona
Shopper overwhelmed by exfoliant choices
Reason to buy
Best-selling powder exfoliant
Funnel stage
Top of funnel
Product
daily microfoliant duo (full-size + free travel size, HSA/FSA eligible)
Lands on
Landing page

Dermalogica

Sponsored · Meme 02 · Cart Distraction

Free shipping on orders $20+ is a strong distraction.

You came for one serum. Our free shipping on orders $20+ needs no code, so the cart is allowed to grow a little. Facial oils and serums are right there, from FutureCode Booster to Neurotouch Symmetry Serum.

No code needed. See details.

Me, a serum, and free shipping

Distracted Boyfriend meme about Dermalogica

Free shipping on orders $20+

Me with one serum in my cart

My plan to add nothing

Dermalogica

DERMALOGICA.COM

Free shipping on orders $20+

Shop serums
Format
Meme template, product swapped in
Persona
Shopper with one serum in the cart and room for more
Reason to buy
Free shipping on orders $20+
Funnel stage
Bottom of funnel
Product
futurecode booster damage-correcting longevity serum
Lands on
Landing page

Dermalogica

Sponsored · Meme 03 · Checkout Button Dilemma

Two buttons, one cart: 2 free gifts + free shipping.

The cart can show you how close you are to 2 free gifts + free shipping. Start with the Expert Lift Set, three full-sizes, and see what your order unlocks before you check out.

Check the cart before you decide.

Claim to confirm with brand: Offer to confirm with brand

Free shipping or free gifts?

Two Buttons meme about Dermalogica

Free shipping

2 free gifts

Me, checking what my cart unlocks

Dermalogica

DERMALOGICA.COM

2 free gifts + free shipping

Check my cart
Format
Meme template, product swapped in
Persona
Gift-minded shopper comparing perks at the cart
Reason to buy
Free gifts + free shipping
Funnel stage
Bottom of funnel
Product
the expert lift set (3 full-sizes)
Lands on
Landing page

Dermalogica

Sponsored · Meme 04 · Cleanse Brain Levels

Four levels of washing your face.

Level three is our Oil to Foam Total Cleanser. Level four is what professional-grade skin care starts with: exfoliation and daily defense. Start the climb at the cleanser, the first step of every routine.

Which level is your bathroom on?

Four levels of face washing

Expanding Brain meme about Dermalogica

Splashing water

Whatever soap is nearby

Oil to Foam Total Cleanser

Exfoliation and daily defense

Dermalogica

DERMALOGICA.COM

Oil to Foam Total Cleanser

Shop cleansers
Format
Meme template, product swapped in
Persona
Shopper whose routine is soap and water
Reason to buy
Professional-grade skin care
Funnel stage
Middle of funnel
Product
oil to foam total cleanser
Lands on
Landing page

Dermalogica

Sponsored · Meme 05 · Powder Exfoliant Sign

Hot take: the #1 selling powder exfoliant is ours.

Daily Microfoliant is our best-selling powder exfoliant, and the Duo is rated 4.8 across 4417 reviews. It comes with a free travel size to carry your routine anywhere. Go ahead, argue with the review count.

Try the Duo. Then tell us we're wrong.

Claim to confirm with brand: Claim to confirm with brand: NPD source

Change my mind.

Change My Mind meme about Dermalogica

#1 selling powder exfoliant in the US. Change my mind.

Dermalogica

DERMALOGICA.COM

The #1 selling powder exfoliant

Try the Duo
Format
Meme template, product swapped in
Persona
Skeptic who already has a favorite exfoliant
Reason to buy
Best-selling powder exfoliant
Funnel stage
Top of funnel
Product
daily microfoliant duo (full-size + free travel size, HSA/FSA eligible)
Lands on
Landing page

Dermalogica

Sponsored · Meme 06 · Pro Picks Plan

The plan: find a set, check the reviews, order.

The Pro Picks Set has two full-sizes: Daily Microfoliant to smooth and brighten, Dynamic Skin Recovery SFP 50 for daily defense. It is rated 4.8 across 6223 reviews. The plan works because the reviews do the talking.

Step four is the same as step three.

The plan is the review count

Gru's Plan meme about Dermalogica

Look for a set worth trying

Check the Pro Picks Set reviews

4.8 from 6223 reviews

4.8 from 6223 reviews

Dermalogica

DERMALOGICA.COM

Pro Picks: 6223 reviews

Read the set
Format
Meme template, product swapped in
Persona
Careful buyer who checks ratings before choosing a set
Reason to buy
4417 reviews on the Duo
Funnel stage
Middle of funnel
Product
the pro picks set (2 full-sizes, HSA/FSA eligible)
Lands on
Landing page

Dermalogica

Sponsored · Meme 07 · Phyto Nature Doge

Strong skin routine energy, clinical edition.

Results at 2 weeks, based on a reduction in visible signs of skin aging in an independent clinical study with 32 subjects, 2 applications/day. That is the Phyto Nature E² Regenerating Daily Exosome Leave-On Treatment.

Numbers first. Then the bottle.

Claim to confirm with brand: Claim to confirm with brand

Doge reads the clinical study

Buff Doge vs. Cheems meme about Dermalogica

Phyto Nature E²: 2-week clinical study, 32 subjects

Waiting and hoping a serum works

Dermalogica

DERMALOGICA.COM

Phyto Nature E² clinical study

Read the details
Format
Meme template, product swapped in
Persona
Evidence-first buyer who wants study details before spending
Reason to buy
Clinical study results
Funnel stage
Middle of funnel
Product
phyto nature e² regenerating daily exosome leave-on treatment
Lands on
Landing page

Dermalogica

Sponsored · Meme 08 · Soap-Free Foam

Plain cleanser, meet the soap-free upgrade.

Special Cleansing Gel is a soap-free, foaming gel that cleanses all skin conditions and rinses away impurities without disturbing the skin's natural moisture balance. Rated 4.9 across 31 reviews.

Foam up. Rinse clean.

Plain cleanser vs soap-free foam

Tuxedo Winnie The Pooh meme about Dermalogica

Whatever cleanser is in the shower

Soap-free, foaming gel

Dermalogica

DERMALOGICA.COM

Special Cleansing Gel

Shop the gel
Format
Meme template, product swapped in
Persona
Person using whatever cleanser is already in the shower
Reason to buy
Professional-grade skin care
Funnel stage
Top of funnel
Product
special cleansing gel - gift
Lands on
Landing page

Photography and product names belong to Dermalogica. Every ad lands on a page in this package. Memes use real, recognizable templates with Dermalogica product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.